Britain is a nation of tea drinkers – but for how much longer? New research released by the National Food Survey suggests that Britons are falling out of love with their morning “cuppa”. But in fact the UK has been losing its taste for tea for decades. Tea consumption has fallen steadily since “peak tea” was reached in 1956. When tea was rationed during World War II, the ration was 2oz (56g) per person per week. At 25g of tea per person per week, Britons now consume less than half the amount of tea they did during the war.
“The hipster is a capitalist.” So said Matt Hancock, Theresa May’s new minister for digital and culture, who replaced Ed Vaizey in July this year. A standout soundbite from Hancock’s buzzword-laden keynote speech delivered last Friday at the Creative Industries Federation meet and greet event for culture’s great and good at the British Film Institute.