Like a super-powered aerosol, those oddly engaging pictures of the Prime Minister on her summer hols drive away the foetid stench of rancorous recrimination which descended on post-Brexit Britain, and replace it with a blast of Alpine freshness.
As endorsements go, it was not particularly flattering.
Robert de Niro, star of the 1976 movie Taxi Driver, has said Donald Trump reminds him of the iconic film’s mentally disturbed main character, Travis Bickle. “God help us,” De Niro said on Saturday at the 22nd Sarajevo Film Festival, when asked what he thought of Mr Trump’s candidacy.
In the summer of 2014, there was a media flurry about what cultural commentator Mark Simpson succinctly described as the rise of the “spornosexual”. A portmanteau of "sports", "porn" and "metrosexual", spornosexuals are men who go to the gym in order to share eroticised images of their toned bodies on social media.