Hyatt says The Unbound Collection will include "a portfolio of new and existing upper-upscale and luxury properties that will maintain a distinct character while providing guests and owners Hyatt's award-winning customer loyalty program, robust operational and marketing resources and trusted, quality brand".
The properties in the collection, which will include "historic urban gems, contemporary trend-setters, boutique hotels, resorts, and more" will retain their own individual brand identities.
"The Unbound Collection by Hyatt provides us with a myriad of opportunities to grow, not only in new markets, but also in places we know our guests want to go. The collection of properties will allow us to reach the modern traveller who seeks one-of-a-kind experiences, but also wants the reassurance and loyalty program that comes with our brand," said Mark Hoplamazian, president and CEO of Hyatt Hotels Corporation. "What really excites us about The Unbound Collection by Hyatt is that this portfolio provides rich social currency through story-worthy, shareable experiences that guests will take with them long after their stay."
The collection has launched with properties including The Driskill Hotel in Austin, Texas; the Hôtel du Louvre in Paris, France; the Carmelo Resort & Spa in Carmelo, Uruguay; and the Coco Palms Resort in Kauai, Hawaii.
"We are committed to creating a portfolio that works for owners and provides them with flexibility, agility, and support, all while accentuating the best of each property and the experiences that make each truly extraordinary," said Hoplamazian.