“From our foundation in 1971 with the opening of the first Hard Rock Cafe in London to the many days and nights spent at the legendary Hard Rock Calling festival in Hyde Park, London has always been a special city as the birthplace of our brand,” said Hamish Dodds, CEO at Hard Rock International. “We look forward to completing the circle and establishing the Hard Rock Hotel in London, a legendary musical city that brought the greatest styles of rock to the world stage.”
Located near the original Hard Rock Cafe, the upcoming Hard Rock Hotel will stay true to the city’s musical heritage through live events featuring both local and international talents, according to the brand. Hard Rock additionally said that the music-inspired facility celebrates London’s standing as an epicenter of classic and contemporary music with curated memorabilia displays and a memorabilia vault within, housing some of the brand’s more than 80,000 historical pieces.
“With Hard Rock’s proven track record of world-class service and hospitality, combined with glh Hotels’ extensive operating skills and expertise in the region as the largest hotel owner-operator in London, we are confident the future Hard Rock Hotel will be a success and we look forward to continuing to grow our collaboration,” said Mike DeNoma, CEO of glh Hotels.
Hard Rock international has more than 10 projects in the pipeline, including Hard Rock Hotel New York, Hard Rock Hotel Berlin Checkpoint Charlie and Hard Rock Hotel Atlanta.