When it comes to the deployment of new technologies in its mainstream, high-volume models, Toyota is one of the most conservative automakers out there. The late-adoption strategy seems to work well for the Japanese brand, however, as it allows it to decide whether such additions are truly worthwhile for its customers. It also helps it to develop and refine such technologies to a high degree before introduction, an approach that helps it to avoid reputation-staining quality gaffes.
The Lamborghini Centenario is not a pretty car. It is dramatic, arresting, even frightening. But it is not pretty. The car company that a tractor-maker named Ferruccio founded in 1963 gave up building beautiful cars long ago, devoting itself instead to becoming the world's preeminent purveyor of rolling aggression. A fellow car writer, defending the antisocial appearance of the Centenario — and Lamborghini's current Weltanschauung — wrote in a Facebook comment: "Someone's gotta play the bad-boy card, and they play it well." That is the modern Lamborghini: the bad boy.