At New York Fashion Week in February 2015, Sies Marjan was the brand on every editor’s lips. It was the newbie that had great promise. A whole new label, helmed by Dries Van Noten alum, Sander Lak, aided by the business smarts of CEO Joey Laurenti, the founder and president of Goods and Services. The brand’s debut definitely met expectations, with fluid silk silhouettes that were saturated in deep hues of dusty pink, punchy orange and lemon yellow.
Paris. A drizzly afternoon in February. I’m walking with my 13-year-old daughter behind a young woman in shiny gold trousers, black scarf slung around her neck and a sharp black coat. Her nails and lips are damson-red.