This year’s Edinburgh Festival Fringe slogan – “defying the norm since 1947” – might make for good marketing. But it hardly reflects the role of the world’s largest arts festival accurately. Far from supporting risk, the environment of the Fringe is increasingly one in which playing safe is the best way to avoid losing out.
The Edinburgh Festival is upon us again, a three-week spectacular that turns the Scottish capital into the biggest arts destination on the planet. It is in fact a number of different festivals, with the leading Edinburgh International Festival and Edinburgh Festival Fringe returning for a 70th year since their inception in 1947.